Project 4 ROCKS!
Research & Process
Our target audience: Adventurous people
Who are they?
From our research in getting to know about this group of people is that they are always ready for a new adventure and always challenging themself. They use social media platforms as their traveling journal where they can share their experience of their trip which can be seen from the fact that a lot of them have their own blog or social media accounts to records their trips and experiences. Going on a trip is what most adventurous people saving up their money for, it’s the way they can appreciate nature, took some time off of the chaotic reality, and for once be free to explore new places.
Process
We have the idea of promoting our Instagram by creating meaning through our ideology for travelers instead of selling our rock as a product. We want to have our rock to be the thing that people carry around with them on their adventure which they can then pass our rock to other people that’s will kind of open the room for people in the same community to connecting with one another so it would make their journey much more memorable.
Our Instagram is @runroger.run or we called it Roger in The Wild
The reason we go by this name is that we want our rock to have a quirky and friendly name for our page to appear more approachable to people
Color palette: Orange, Green, and Yellow — bright and lively palette to be appealing to our age group which is 20–35 which our target audience might be older than that but this certain color would attract people with a lot of energy and enthusiastic lifestyle.
Our Instagram is Roger in the wild we’re trying to promote the idea of having your own traveling companion that you passing it on to another people you might find along the way, it’s the way people get to connect to people while disconnecting from the outside world and Passing on Roger is like they pass on their experience and journey creating this endless chain of experience from people who share the same passion. There is the countless possibility of relationship bonds that might happen on a trip so with our ideology people get to build a friendship along with getting their life experience.
We portraying roger as an innocent and naive person who is always exciting to see new things and he enjoys being everyone traveling companion. We added Roger’s characteristic through the caption as the things that roger say while he traveling to places to. We choose to write cute and funny captions to make Roger appear more relatable and friendly.
Another type of caption we use is the storytime post where we share the experience of people whose Roger have traveled with and each story has their specific bonding moment by using our own story to tell from Roger’s perspective. We think that this kind of post will engage with people more in terms of emotional appeal so that someone who might have similar experiences would wanna share and participating with us.
We also came up with the way people can participate with us by having their own Roger so that this ideology would allow people from different parts of the world to experience it.
Posting strategy
The strategy for posting and reaching our target audience is by putting a lot of hashtags related to our target audience so that when people look into those hashtags they would see our Instagram which they might be interested to know more about what we do and we also follow a lot of travel bloggers and page. this way our post will reach the group of people that we target our Instagram towards and making our name known to a wider range of audience
Presentation
If’ you interested to know more about what Roger’s is all about and what we’ve accomplished during the time we have for this project you can check out the presentation we made.